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Fresh Gourmet® Introduces "tiny bites" Cheesy Croutons for Kids
[Los Angeles, California; August, 2007]: Fresh Gourmet Company, manufacturers of the #1 brand of croutons, today announced the introduction of “tiny bites” Cheesy Croutons, the first crouton targeted especially at kids. This exciting concept offers retailers an opportunity to champion fresh produce to families with children, while encouraging kids to eat salads.
The launch is timed for early October, and the promotion will feature a high-impact “tiny bites” shipper, an on-pack $3.00 rebate on Walt Disney’s The Jungle Book Platinum Edition DVD, and a 55˘ coupon off of Nature Sweet Tomatoes. Included on the display will be a tear sheet recipe for the “tiny bites Jungle Salad.” The family-friendly recipe encourages salad consumption as a gateway to healthy eating.
“We’re thrilled to introduce ‘tiny bites’ to the market,” said Brandon Steele, Vice President of Marketing for Fresh Gourmet. “Kids crave the crunch of croutons. The smaller size of these croutons, combined with a popular flavor profile, provides a great way to lead kids and their families to the concept of preparing and eating fresh produce. It’s a significant opportunity for our produce partners to evolve a new market that speaks to a trend towards healthier eating.”
The campaign aligns with the new USDA guidelines which limit fats, calories and sugar. With childhood obesity at an all-time high, Fresh Gourmet saw the need to use their position to contribute to the solution. Specifically, the new guidelines call for limits such as the following:
 | | | | | | | • | A cap on calories that results in appropriate kid-sized portions.
| | | • | Total fat will not exceed 30 percent of calories for main and side dishes and 35 percent for snacks.
| | | • | Saturated fat will not exceed 10 percent of calories for main dishes, side dishes and snacks.
| | | • | Added sugar will not exceed 10 percent of calories for main dishes and side dishes and 25 percent of calories for snacks.
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“Our 'tiny bites' campaign will be supported with ongoing national promotions focused on keeping produce-rich eating for kids and families top of mind,” said Steele. “We’re very excited to be on the forefront of an educational mission aimed at introducing kids to healthy eating options.”
ABOUT FRESH GOURMET
Fresh Gourmet, a division of Sugar Foods Corporation, is the number one brand of croutons sold in the produce department. Long known for the innovative approach that inspired the original produce crouton, the Fresh Gourmet brand offers the largest variety of croutons available on the market today, and continues its forward-thinking tradition through the development of premium, all-natural stuffings, and toppings. For over 25 years, Fresh Gourmet has proudly delivered on its original mission—to drive sales in the produce department.
For more information, please visit www.freshgourmet.com
CONTACT INFORMATION
info@sugarfoods.com
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