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Fresh Gourmet® Announces Bold New Packaging for Produce Croutons
[Los Angeles, California; September, 2005]: Fresh Gourmet Company, manufacturers of the #1 selling brand of produce croutons, today announced a fresh new look for their packaging. The new bags feature dynamic and energized photography, reflecting the tastes of today's consumer, along with bold traffic-stopping graphics to maximize positioning.
Long considered an innovator and brand leader, Fresh Gourmet is focused on maintaining their #1 produce crouton status and accelerating their position as the fastest growing crouton overall, by evolving the look and feel of their brand.
As the brand that created the category, Fresh Gourmet is committed to providing the best-tasting, freshest variety of croutons on the market today, packaged to complement the position of fresh produce as a foundation for healthy eating. The same convenience features - resealable zipper bags that can stand up on shelves or be easily slipped onto pegs through sombrero holes - will continue to please customers and retailers alike.
"With 25 years in the crouton business, we have our finger on the pulse of today's consumer, we know what families are looking for, and we've anticipated the next fresh look, keeping in mind that the most important part of the package is what's inside," said Brandon Steele, Vice President of Marketing for Fresh Gourmet.
Fresh Gourmet croutons are available in the following varieties:
- Italian Seasoned
- Classic Caesar
- Cheese & Garlic
- Butter & Garlic
- Garden Herb
- Parmesan Ranch
- Garlic Caesar
- Country Ranch
- Organic Caesar
- Organic Seasoned
- Multi-grain Parmesan Caesar
- Cornbread Sweet Butter
Fresh Gourmet offers multiple merchandising options, from pre-packed pallet programs to overhead racks and any size or shape of display. For more information or to order, call our Customer Care Department, (7 am to 5 pm Pacific Standard Time): (800) 632-9296.
ABOUT FRESH GOURMET
Fresh Gourmet, a division of Sugar Foods Corporation, is the number one brand of croutons sold in the produce department. Long known for the innovative approach that inspired the original produce crouton, the Fresh Gourmet brand offers the largest variety of croutons available on the market today, and continues its forward-thinking tradition through the development of premium, all-natural stuffings, and toppings. For over 25 years, Fresh Gourmet has proudly delivered on its original mission—to drive sales in the produce department.
For more information, please visit www.freshgourmet.com
CONTACT INFORMATION
info@sugarfoods.com
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